Digital Marketing Trends
Business in digital marketing like all technology, digital marketing becomes better with age. In 2022, there will likely be some majorly disruptive changes that are bound to catch businesses and brands off-guard. These businesses must be digitally-savvy and be aware of how to take full advantage of digital media. Let’s look at the top 6 trends in digital marketing and explore how you can capitalize on these trends.
- Meta
With Facebook changing its name to Meta, the company is betting big on the Metaverse, a term for virtual and augmented experiences. It is an audacious bet on the future of the web.
Beginning to look for opportunities in these spaces will enhance your business.
- Influencer marketing for B2B
Influencer marketing reached $13.8 billion in 2021 and is predicted to see continued growth in the future. The consumer marketing value of a social media influencer campaign lies in the ability of the influencer to give first-person context and relevance to the product. B2B brands such as Adobe, SAP, and GE are among the many that have embraced these trends.
Influencers can be a valuable marketing weapon, so marketers should partner with them.
There’s no disputing that LinkedIn’s a wunderkind. Four times a year, they dazzle us with their quarterly reports—each one shows a quantum leap in their number of users and their level of engagement on the platform. LinkedIn is constantly rolling out new features, which drive better results for businesses and pages.
Marketers should focus intensely on LinkedIn.
- Websites
In an era when most Web traffic is mobile, it’s odd that most websites aren’t yet fully optimized for mobile. Google recently unveiled the Core Web Vitals site design to speed up the web.
Marketers must make sure their websites are optimally compromised.
- SEO has moved beyond the game
Search engine optimization has been around longer than any other digital marketing strategy. Instead of focusing on the hacks and tricks of search engine optimization (SEO), marketers should provide an outstanding user experience.
Marketers should spend more time on excellent user experience than on SEO.
- Digital jobs are on the rise
LinkedIn reveals that digital skills are the most in-demand. Still, a gap exists between the skills demanded by businesses and the skills available.
Marketers need to become more digitally savvy, and leaders should implement digital upskill plans for their teams.
The foundations will always matter the most
Marketers love shiny new digital objects, but the truth is that most of the business growth comes from foundational tools in digital marketing. Don’t forget your foundation when optimizing. The experimentation phase is meant to provide a better return on investment, not distract you from the task at hand.
